Neil Patel experimented with this and saw a 47 percent increase in traffic after translating his site into 82 languages. Bing now allows you to use your Google My Business information to create a Bing Places account, saving you lots of time and making it a no-brainer to get listed. Kinsta customers can enjoy the high-performance free Kinsta CDN powered by Cloudflare’s global network with 200+ PoPs. Try to keep your images below 100KB to avoid them causing your page load time to lag.
The Best SEO Services for Small Businesses
Internal linking refers to linking one page on your website to another. It helps establish site architecture, distribute link equity, and provide a better user experience. The content on your web pages should be informative and relevant to your target audience. Meta descriptions are HTML elements that provide concise summaries of web pages.
You can write for your audience while still keeping SEO best practices in mind. Remember, alternative search engines such as Bing and Yahoo rely even more on what some may call ‘outdated’ SEO practices. You may have heard the terms ‘structured data’ or ‘schema markup’ being thrown around the web. Structured data is additional code that helps search engines deliver more and better data to visitors through featured snippets.
Best for Small Business Lead Generation
Let’s finish off with some SEO strategies, best practices, and tips to help you get the most out of your time. You can refer to our more in-depth how-to on keyword research here. Image SEO relies heavily on technical and on-page optimizations while local SEO is more about off-page and on-page optimizations. People are searching for any manner of things both loosely and directly related to your business.
It is mostly used to refer to large web-based search engines that search through billions of pages on the internet. Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve SEO Anomaly got you covered. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts. Search engines look for on-page factors like topic relevance and metadata to determine the quality of your content and, in turn, where to rank your site in results pages. For me, this is link building—which is why I’ve written much of our content about this topic. Unfortunately, Google doesn’t exactly make this information accessible.
Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.
- Topic clusters show me how well my keyword-based content categories are performing.
- Meta descriptions do not affect your SEO when it comes to rankings.
- So start learning with our SEO tutorial and make sure that your website stands out in the sea of millions of others and get moving on your SEO strategy.
- The problem with that approach was it was easy to manipulate, leading to a wave of spam that so called SEO professionals generated in an attempt to rank higher in the search results.
- You’ll learn to optimize websites, enhance search rankings, and drive traffic through effective SEO strategies.
- As mentioned before, engaging with your audience is a good SEO practice.
Discover Low-Competition Keywords
The main problem is that when presented with two identical pieces of content, Google doesn’t know which one to rank. Hypothetically, this means that your staging site could start appearing in place of your actual web pages, which would be awkward. A wise SEO tip is to periodically check your most visited pages using the URL Inspection tool to identify indexing errors and ensure that your pages can be displayed correctly in search results. Google often advises users not to rely on the Request Indexing feature.
Considering keyword competition can be helpful with making your final decision of which ones to use but keyword difficulty would be the better metric for SEO. Let’s dive into each of these factors so you understand what you should be looking for. Moz developed a metric called domain authority or DA, which measures your site from 1-100. Authority has to do with the strength of a website and how much you can trust it. Google determines the overall authority of your site by analyzing your domain authority and page authority.