To rank higher on Google Maps (and the Local Pack) follow Google’s advice on how to improve your local ranking. The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories. So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. People naturally want to share useful and interesting content.But you can also ask for links.
Even a prominent search bar could work wonders in improving site usability. To get an even better idea of what needs improving, you can use usability testing tools like Optimizely and Five Second Test. It decreased the bounce rate by 35% and increased time on site by 95%. The website also saw a 25X increase in the number of keywords for which it ranked on Google. If they have a hard SEO Anomaly time finding even just one button, they may quickly get frustrated and eventually leave without finding the information they needed. In the case of SwingbySwing, making improvements to on-site user experience resulted in several improvements.
Add at least one internal link to each of these pages from related high-traffic content, using descriptive anchor text. Monitor changes in CTR and engagement metrics (e.g., bounce rate) over the next four weeks to assess improvements. This involves crafting concise, descriptive titles, leveraging meta descriptions, and strategically using internal links to enhance user navigation and SEO performance. Update each with a fresh expert citation or new insights aligned with search intent. Track CTR and engagement metrics over the next four weeks to measure improvement.
This can take a few minutes to several hours, depending on the size of your website. You can use Semrush’s Site Audit tool to examine over 140 technical and SEO-related factors. The topics you discovered using the Topic Research tool are not only a great source of inspiration, but also a powerful asset for your SEO efforts. This can help you understand what type of content performs well in your niche.
Key Takeaways
- You can share things like blog posts, upcoming events, promotions, and videos.
- The first thing I recommend is to double-check that your site is optimized for mobile devices.
- Whether you’re publishing blog posts, case studies, or landing pages, creating a regular publishing schedule is important.
- While many of the tools in this guide offer competitive research features, SpyFu is one of the few that focuses almost exclusively on this valuable SEO strategy.
Provide complete and detailed information, including your business name, address, phone number (NAP), and business hours. Use keywords naturally within your description to highlight what your business offers. You can also sign up for ranking alerts, check rankings on a page-by-page basis, see where your site appears in paid results, and much more. So you can easily monitor your progress and check for any issues. This tool analyzes the current top-performing pages for your targeted keywords and pinpoints where they fall short.
As a result, the audience we were driving to our blog was not the kind of audience that was interested in what we had to offer and—not surprisingly—no one converted. To date, we’ve yet to get a single conversion from that blog post. For a big site like Hootsuite, increasing their domain authority from 91 to 92 is a pretty monumental accomplishment.
Create a Facebook Business page
You could also test out different layouts and formatting to find out which of them would be best to enhance user experience and improve Google rankings. But when visitors bounce almost immediately after landing on your site or they don’t visit any other page on your site, it will consider your page as either irrelevant or non-engaging. So high bounce rates will drastically hold you back in search engine rankings.
That finding spurred a redesign of their mobile site, which ultimately improved their rankings. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area. When both are aligned with the keyword you are pursuing, they increase Google ranking. Additionally, you can create a content cluster of articles using the related terms.
To explain it better, it’s when the website’s static elements are stored on the user’s device. Next time the user visits the website, these elements are instantly loaded, ensuring the entire website boots up quicker and starts working right away. Spend time fixing the technical elements of your site and implementing each of the five steps. Choose 3-5 pieces of content to start with and expand to more pages once you start to see results.
Meta descriptions are also shown when sharing your page on social media, so this is another reason to make it accurate, eye-catching, and brief. Experiment with different well-performing keywords, locations or zipcodes. Remember that each page title should be unique, or your pages will start to compete with each other and the Google ranking of each will suffer. In the content game, “good enough” is no longer, well, good enough.